The straight path
through digital noise.
"Sirat" is Arabic for the straight path. We named ourselves that on purpose. Most digital products wander, chasing trends, adding features, following noise. We don't! For 20 years we've asked one question before every decision: does this actually serve the person using it? That question shapes everything we build.
The Way We Work.
Real Brief Is Never the Brief
Every project starts with us setting the brief aside. We run discovery sessions that go beyond requirements. Motivations, frustrations, and the moments where existing products fail the people using them. We find the real problem before we touch a single screen.
Made for People. Tested Against Reality.
We design in iterations, not presentations. Every decision is pressure-tested against real user behavior, not stakeholder opinion, not trends, not gut feeling. What ships is what works. Everything else gets left on the cutting room floor.
We Stay in the Room.
Product leadership doesn't end at launch. We stay embedded — in the roadmap conversations, the hard calls, the moments when someone wants to add a feature for the wrong reason. Twenty years taught us that the best thing a design partner can do is sometimes say no.
The Full Picture.
Scale without soul is just noise. We build products that grow because people genuinely want to keep using them not because the onboarding funnel was clever.
Product Design
Most design engagements give you deliverables. We give you decisions. We embed at the product level, asking the uncomfortable questions early, so they don't become expensive answers later.
User Research & Insight • UX Strategy & Audits • Interaction Design • Design Systems • High-Fidelity Prototyping
Purposeful AI
We've watched AI get bolted onto products that didn't need it. We only build with AI when it genuinely removes friction, surfaces something hidden, or does something a human couldn't do better. Everything else, we leave out.
AI UX Design • Conversational AI • RAG & Knowledge Systems • Agentic Workflows • Workflow Automation
Platform Growth
Growth that comes from dark patterns and aggressive funnels doesn't last. We build the kind that does. Where people stay because the product keeps earning it, not because leaving is confusing.
Go-To-Market Strategy • Onboarding & Activation • Retention & Engagement • Conversion Rate Optimization • App Store Optimization
IslamIQ
Faith, finally given the product it deserves.
1,000 Years of Wisdom. 1 App. 0 Barriers.
While others rushed to implement generic AI, we engineered IslamIQ to be a deeply crafted digital companion designed for profound reflection, intuitive discovery, and enduring faith-building habits.
Explore the PlatformLet's Build.
info@siratstudio.comImran Abbasi
Co-Founder, Product & Design20 years building products people actually want to use, at Huge, WPP, Mirum, and PwC. At Sirat, I lead everything from the first research question to the last interaction detail. I believe good design is invisible and great design is felt before it's seen.
Connect on LinkedInFarooq Khan
Co-Founder, Strategy & GrowthA background in UNICEF and the UN taught me that ideas only matter when they reach people. At Sirat, I make sure our work doesn't just ship. It lands, grows, and sustains. I bring the partnerships, the market strategy, and the pressure-testing that turns good products into durable ones.
Connect on LinkedIn